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#1 (permalink) |
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Senior Member
Join Date: Mar 2009
Posts: 1,921
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Zero does have a seemingly magical impact on our brains (see The Power of Free), though zero isn't always a good thing. Zero resources, for example, are generally not good for business! That's exactly what many non-profit organizations start with, though. In Zilch: The Power of Zero in Business, author Nancy Lublin translates her years of experience in under-resourced non-profits into strategies that can be applied by any business. (Source: Neuromarketing)
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