Emotional Design: Why We Love (or Hate) Everyday Things (Kindle Edition)
By Donald A. Norman


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First tagged "cognitive psychology" by Nate Klaiber
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http://www.amazon.com/Emotional-Design-Everyday-Things-ebook/dp/B005GKIYD4/ref=tag_rsn_rs_edpp_url?ie=UTF8&tag=neurosciencefo rums-20&creative=381421 ]More...[/url]